Sainsbury's is opening a 3 day pop-up meat-free 'Butcher's Shop' for World Meat Free Week from Fri 21st - Sun 23rd June at 146 Bethnal Green Road (the Brick Lane end). There will be lots of Sainsbury's own meat-free products to buy - many of which you'll be able to taste for free - plus experts on hand to share recipes and tips.
"Sainsbury’s has announced it is opening the UK’s first ever Meat-Free Butchers… just in time for World Meat Free Week.
At first glance, the three day pop-up shop will look no different than a traditional meat butchers. But the sausages hanging in the window will in fact be the entirely vegan ‘Shroomdog’ sausages, and the mince will be made from pea protein.
The in-store butcher will be specially trained for plant-based cooking, sharing recipe advice and tips to help customers get invovled in World Meat Free Week, which encourages people to try more plant-based foods.
Boasting over a dozen high quality fresh foods, customers of the East-End ‘Butchers’ will get to choose a cut of the best boneless bites, before the food is weighed and wrapped as in a traditional store.
From the famous Sweet & Smoky BBQ Pulled Jackfruit and Cumberland Shroomdogs, to the brand new Veggie Ribz and Moroccon Vegbabs, customers can get their hands on these moreish meat alternatives, all for a discounted price.
Hungry visitors will not only be able to buy the plant-based, raw ingredients for their dinner but will also have the chance to taste many of the delicious products entirely for free.
This comes as Sainsbury’s has seen a 24% increase in customers searching for vegan products online, and a 65% increase in sales of plant-based products year-on-year - with sales having doubled in the last year compare to the previous year. However, many are still daunted by the prospect of cooking with plant-based foods.
We have carefully selected the products on offer from the growing range of over 100 plant-based products now available at Sainsbury’s, so customers are in for a real meat-free treat when visiting the butchers!”
When - Fri 21st - Sun 23rd June 2019
11am – 8pm on Friday
10am – 8pm on Saturday and Sunday.
Where - The Meat-Free Butchers, By Sainsbury’s - 146 Bethnal Green Rd, E2 6DG
Map
Link - Post on Vegan Food UK's Instagram
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