For four days Lidl will be paying homage to Scottish mussels in a 'Mussel Beach' pop-up at The Old Truman's Brewery, off Brick Lane. It's free, but you need to book a time, and it takes place from Thursday 15th to Sunday 18th September 2016, as part of their #LidlSurprises campaign. The chefs are Blanch and Shock, and there are also intereactive experiences to enjoy. Get your tickets from Yplan now!
"Lidl is set to pay homage to the fascinating Scottish mussel in an interactive culinary playground that recreates a taste of Scotland’s Isle of Mull in Brick Lane this September.
Inspired by the peak of the mussel season, which runs September to March when British mussels are at their best, ‘Mussel Beach’ will recreate the stunning scenery of the Isle of Mull, where Lidl UK sources its mussels. Bringing the Isle’s Loch Spelve to the heart of London, experimental chefs from Blanch & Shock will be creating recipes using the mussels, which have been sourced straight from the Loch’s ‘A Grade’ waters, for guests to experience the diversity of the produce.
Situated just off Brick Lane, Mussel Beach is free and open to the public to explore from Thursday 15th to Sunday 18th September. On arrival at Mussel Beach, guests will be given the opportunity to gaze at the beautiful Isle of Mull’s starry night, recreated using Kinect technology*, whilst suspended on swings made from the very ropes used to catch mussels – before walking across a jetty to pause for reflection in Lidl’s very own lake, which incorporates water sourced directly from the Loch itself.
With one serving of this mouth-watering mollusc providing a third of our daily iron requirements, this seafood superfood is an often underrated ingredient in British homes. In the past year however, Lidl has seen a 40% increase in sales of its Scottish mussels, as consumer tastes increasingly turn to sustainable seafood options.
Lidl’s interactive experience pays tribute to this affordable yet luxurious shellfish, which the supermarket sources straight from the Scottish Isles. The rope-grown mussels are Marine Stewardship Council (MSC) certified, meaning that the molluscs are sustainably sourced. In fact, Lidl UK was recently named the MSC’s Mid-Sized Retailer of the Year, further reinforcing the supermarket’s sustainability credentials.
Not forgetting the tasting experience, cutting-edge culinary masters Blanch & Shock will be creating five unique recipes, including a dish that recreates the landscape of the Isle of Mull, using toasted oats, parsley, lemon and garlic, all within the shell of the mussel. All of the quality ingredients used to develop the delicious recipes at Mussel Beach is readily available from Lidl stores nationwide."
When - Thursday 15th - Sunday 18th September 2016
Thursday 15th, 5-9pm;
Friday 16th,
Saturday 17th, 11am – 10pm
Sunday 18th, 11am – 5pm
Where - The Old Trewman Brewery, 8 Dray Walk, Brick Lane, London, E1 6QL
Tickets - Free from YPlan here
Tickets - Free from YPlan here
Link - Tickets
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