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| Rex Features |
One Direction have opened a pop-up shop at the O2 for one month called 1D World, both to coincide with their gigs there and to give their fans the chance to buy some exclusive merchandise, like life-sized cut-out figures of the bands (you know you want one...)
"The boyband saw their new 1D World store launch at the massive O2 Arena as fans flocked to the venue.
The London merchandise haven is their latest pop-up shop to open, with cities such as New York, Sydney and Leeds all temporarily hosting one in the past.
Tweeting from their official account, the O2 Arena said after the launch: "We would also like to say a huge thank you to everyone who came down to the opening of 1D World. We were very excited to have you all."
Speaking meanwhile about the famous life-sized One Direction cut-outs on sale at the new 1D World, a fan told the Daily Mail:
"It's pretty much the same as going to the concert. I think it's worth it because it's special edition stuff that you can't get anywhere else. I would give up anything to meet them. I would give up all my merchandise."
The O2 Arena 1D World is due to stay open until April 28."
When - 28th March - 28th April
Where - The O2, Greenwich Peninsula, SE10 0AX
Link - Article
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