This month two Scandinavian pop-up stores are opening in Selfridges, under the management of the British company Skandium. One is Marimekko, which had a pop-up in Heals last year, and has a unit at Boxmark, and the other is a furniture store.
"Skandium kick-starts 2012 with opening two pop-up stores on the 4th floor in Selfridges. Monday 9th of January Marimekko Department -- the first Skandium operated pop-up store in Selfridges opens. The 124 m2 Marimekko Department will be the largest Marimekko store in the UK and will feature bedlinen, towels, shower curtains, bathrobes, T-shirts, nighties, children’s clothing, bags, kitchenware and fabrics. Skandium furniture department opens Monday 20th January on the same floor and in this pop-up store products from Asplund, Carl Hansen, Fritz Hansen, Hay, Knoll, Vitra and Skandium's own furniture collection will be shown."
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"“We are delighted to launch a Marimekko pop-up at one of the world’s undoubtedly most interesting department stores; Selfridges continues to always bring novel, fascinating point of views to the consumer experience within the department store environment as well as introduce exciting new brands and phenomena to the public. Marimekko represents a today very topical approach to mix the timeless with the contemporary. Through our designs we want to create emotions and ambiances to the different moments of life and the various spaces where we live in. We believe that the Londoners as well as the international visitors will welcome the Marimekko pop-up at Selfridges with the joy that we have experienced also in our other stores opened in the recent months in New York City, Oslo, Stockholm..”, says Päivi Lonka, Sales Director of Marimekko."
When - 10th January - 28th February
Where - Selfridges, 400 Oxford Street, London, UK W1A 1AB
Link 1 - Skandium blog
Link 2 - Marimekko press release
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