QVC, the TV shopping channel, have opened pop-up shops before in the US, but I believe that this is the first in the UK. In October they're going to be opening a store in the London diamond district Hatton Garden:
"The boutique has been created by QVC to celebrate their simulated diamond collection Diamonique, with the aim of demonstrating how similar the stones are to real diamonds at what it says is “a fraction of the cost”.
The store will showcase a large variety of jewellery from the range as well as one-off replicas of the Titanic Heart of the Ocean necklace, the ruby and diamond necklace featured in Pretty Woman and the yellow diamond necklace worn by Kate Hudson in How to Lose a Guy in 10 Days.
Diamonique simulated diamonds are cut by hand in the same way as natural diamonds to enhance the flawless clarity, colour, consistency and brilliance of every stone. The range is available exclusively through QVC with prices ranging from £11 to £750 depending on whether the stones are set in silver, gold or platinum.
Sue Leeson, marketing director for QVC said: "We're setting up our pop-up shop in the heart of this historical diamond district so the public can see for themselves just how identical a Diamonique stone is to a real diamond - without the hefty price tag. If you don't live nearby or can't make it down on the day, QVC is also dedicating the day to Diamonique so you can tune-in or go online to find out more.""
When - 11th October - ?
Where - Clerkenwell House, 23 - 27 Hatton Wall, London EC1N 8JJ
Link - Article
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